Our Services

SEO for Financial Services websites

Get rankings and results with Balance.

Competing and expanding in industries such as insurance, lending and wealth can be difficult to navigate and mistakes are costly. We provide reliable expertise to address these challenges.

Technical SEO

Strong Technical SEO is essential for finance brands to succeed in the competitive search results. Our website audits identify technical issues that require fixing or reconfiguration to avoid negative impacts on ongoing SEO efforts.

Without sound technical optimisation, your content will never reach its full potential. It’s common in financial services for sites to be built on legacy software causing unknown issues, we have experience across all types of CMS so can unearth issues and know how to fix them.

Local SEO

Local SEO is a useful tool that provides a better user experience and a better SERPs ranking for your brand, particularly for branches, regional offices and locally focused brokers.

Balance can ensure your business information is accurate and up to date – everything from contact details and location to blog posts – so you appear in the map results above local competitors and gain this often valuable but overlooked traffic.

Keyword Strategy and Onsite Optimisation

We research the search terms in your marketplace to make sure your site is primed to attract your target customers. We then review your website structure and map out your keywords based on data and insights, to make sure your website has a strong foundation and is well-optimised for search engines.

That’s then where our content team come in. With some clever and natural-sounding copy optimsation, they’ll weave in these keywords to help increase your pages’ search visibility.

Offsite SEO

A service that builds your online reputation to improve search results, as well as your brand awareness, offsite SEO is where PR and SEO combine.

Google prioritises popular sites, so offsite SEO builds your brand’s online authority through link building strategies for quick wins that impact rankings as well as audience engagement.

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