Financial services brands often have a unique challenge of “loyal” customers who don’t really trust them. We know this loyalty is more often simply inertia, but what if it could be more? In this video, Alex Murphy, co-founder of Balance, and Sohie Monks, our Senior Social Media Specialist, explore how large cohorts of consistent customers can be transformed into communities, useful for conveying critical messaging and enhancing brand awareness.
In this video, you can expect to learn:
📝Approval approaches to combining pace and reactivity with compliance
🏆 Examples from top-tier brands, and why emulating them isn’t always the way forward
🐦 The various ways social can help a financial services brand
⛓️💥Why financial services could be bucking the disengagement trend
