The challenge
The Accountancy Partnership provides accountancy services for individuals, limited companies and partnerships. With a broad client base spanning multiple segments, they needed a way to build high-quality, relevant backlinks that spoke directly to each audience to boost their target market’s awareness of them as well as give their organic strategy a boost.
Our approach
We identified that The Accountancy Partnership’s distinct audience segments required tailored messaging to cut through due to such high competition. So we crafted expert-led press releases targeted at specific verticals, which positioned the Accountacy Partnership as a thought leader while driving authoritative links to key pages.
The results
Within the first month, our team secured 300 pieces of coverage across industry and national publications while deeper research-led campaigns were in development.
Our first release, “How investors can save more tax legally”, landed in Property Reporter, Business Age and London Loves Property.
Our second, “Crypto peaks: Millions at Risk from HMRC fines”, reached crypto-specific publications alongside Birmingham Mail and Money Magpie, hitting exactly the right segment we have planned for.
Our third, “New rules for those selling on Vinted”, drove national consumer interest with 250+ citations including Mail Online, The Mirror and The Express.
In total, we delivered 98 authoritative links to a key product page and 171 links to their Sole Trader vs Ltd calculator.
300+
300+
Coverage in first month
98
98
Number of links to product pages
171
171
Number of links to critical touchpoint
