Seeking greater search engine positions as well as greater brand recognition, Motonovo Finance approached us to run digital campaigns their car portal site, Find and Fund My Car. The goal of each campaign is to generate mentions and in-bound links from authoritative publishers.
Analysing content already in the market, we found a gap where people were searching for information on driving laws, but existing content wasn’t covering it in enough detail.
We wanted to find out the driving laws we believed were myths, and what drivers did without realising that they were illegal.
We ran a survey, analysed the strongest results and put together several press releases targeting different nationals, regionals and lifestyle publications.
After the initial burst, we continued to push the campaign in line with key events, to get further press. For example, we pushed a snow angle in line with weather announcements which gained further coverage from The Express, The Mirror, This is Money and The Sun.
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