How we generated 300+ links for Motonovo Finance

About the Company

Find and Fund My Car from Motonovo Finance is the new way to find vehicles online and arrange finance in one place.

The Challenge

Seeking greater search engine positions as well as greater brand recognition, Motonovo Finance approached us to run digital campaigns their car portal site, Find and Fund My Car. The goal of each campaign is to generate mentions and in-bound links from authoritative publishers.

Our Approach

Analysing content already in the market, we found a gap where people were searching for information on driving laws, but existing content wasn’t covering it in enough detail.

We wanted to find out the driving laws we believed were myths, and what drivers did without realising that they were illegal.

We ran a survey, analysed the strongest results and put together several press releases targeting different nationals, regionals and lifestyle publications.

After the initial burst, we continued to push the campaign in line with key events, to get further press. For example, we pushed a snow angle in line with weather announcements which gained further coverage from The Express, The Mirror, This is Money and The Sun.

I have been really impressed.

They come up with innovative content for use in digital outreach campaigns, PR and site content.

They have devised a significant growth strategy for us and are a great bunch to deal with.

Head of Marketing

The Results

Over 300

Over 300

Inbound Links



Average Domain Authority

Contact Us

Speak to a
Digital Consultant

This field is for validation purposes and should be left unchanged.