We were challenged with creating high quality content to earn trustworthy, relevant links and elevate the Pure brand amongst UK property professionals.
We analysed the market, reviewed competitor content and conducted press research to identify opportunities around football stadiums and their impact on local property investments. The Pure target personas were shown to be interested in sports, as well as property, so this was an ideal area to create content that would be memorable and sharable.
To create the campaign, we conducted analysis, creating a new and unique data set.
We created content in a hero, hub, hygiene structure to create several stories and angles, suitable for different audiences and publications.
We outreached to journalists, bloggers and influencers to secure coverage, which resulted in Pure being featured in many top tier and relevant publications, including The Sun, Your Money.com, Inside Conveyancing and Estate Agent News.
New pieces of coverage
Average time on site