The Challenge
Aldermore Bank approached us to help them grow savings account applications. The business was seeking more personal and business banking customers, but was far behind rivals when anyone searched for savings account options.
Our Approach
Our SEO team started with audits that covered of their website, the technical set-up, site analytics, as well as their marketplace and competitors. Off the back of this, we created a new keyword strategy that saw us re-writing existing pages to improve keyword relevance, as well as creating new pages to take advantage of previously overlooked search terms.
Our content team began improving the breadth, relevance and usability of blogs. This was a combination of creating new articles and in-depth pieces, such as our now popular guides to Treasury Banking and Business Savings, whilst upcycling older articles to improve rankings, usability and conversions.
The SEO work was adapted to help Aldermore also appear within LLM search results. Our approach to AI Search has resulted in a new source of regular traffic and conversions through this emerging channel.
The team are excellent at what they do, very client orientated. The Balance team has really got to grips with our products and our tone of voice, so feedback is minimal.
Group Head of Digital Marketing
The Results
+99%
+99%
Organic traffic
+78%
+78%
Click-through-rate
+104%
+104%
Conversion rate
