About us

Hi, we’re Balance!

Balance is a unique combination of digital marketing agency and consultancy, catering exclusively to Financial Services companies.

Our aim is to help marketers within banks, insurance brands, FinTech companies and all other sectors of Financial Services achieve more with their marketing budgets and run better campaigns.

We’re what happens when you combine extensive financial services marketing experience with cutting edge digital marketing. Our team of over 40 digital marketers is here to help you raise the bar and achieve greater results.

Hi, I’m Alex

I started my marketing career in Cardiff 20 years ago, and went on to lead award-winning teams at Financial Services brands such as The Royal Mint, GoCompare and Admiral.

I was frustrated that I couldn’t find a specialist financial services digital marketing agency that could be both creative and compliant.

I wanted to create an agency that could make finance brands more efficient, more creative and more effective.

Hi, I’m Gareth

I started my marketing career in Cardiff 20 years ago and worked in Financial Services before founding a digital agency that has provided award-winning work for many FS brands.

Way back in 2007 I saw the need for a financial services marketing agency that could offer creative digital campaigns whilst being compliant at the same time.

I wanted to create an agency that could make finance brands more efficient, more creative and more effective.